Kick'n Bass attractants were developed by a Chemist who loves fishing. These products were not made to be sold to the public, but rather for private use over 20 years ago. Then they became so popular they could not be kept a secret any longer. Kick'n Bass is 100% pure, liquid fish oil based. This base of pure Fish Oils is then fortified with proven fish attractants, fatty acids, proteins, scent and dispersion agent. Kick'n Bass is known as the world's strongest scent and when you open a tube you'll have to agree. THE MOST CONCENTRATED FISH FORMULA THAT HAS EVER BEEN CREATED.